Market research #2
So, I’m at work right now. I’ve got some down time while I wait for my calls to connect. It’s the eternal problem with business-to-business (b2b) jobs; you always spend more than half your actual time on the phone negotiating with receptionists, dialling your way through phone menu… (why isn’t there ever a “… dial 7 if you’re a market researcher trying to find an able and willing respondent…”?) and being told that the head of Marketing / Sales / Human Ressources / etc.. isn’t available till next week. However, surprisingly, companies will tell you a lot if you just ask persistently and politely.
Gave up on market survey by interviewing; sales figures simply aren’t accessible that way. Mini-qualitative investigation didn’t yield other than expected results based on websurvey findings. Well, it’s interesting anyway… I do need to practice doing qualitative interviews some more though. They’re supposed to be my forte as an anthropologist(-in-the-making).
